Bell & Ross BR03: Cockpit Instruments for Your Wrist
How Bell & Ross transformed aircraft instruments into wearable timepieces.
Bell & Ross built its reputation on a simple principle: function shapes form. The BR03 collection exemplifies this philosophy, with its square case directly inspired by aircraft cockpit instruments. The result is one of the most distinctive watch designs in modern horology.
The 42mm square case features rounded corners and sits surprisingly comfortably on the wrist. The design is unmistakably Bell & Ross—you won't confuse it with any other watch. The dial typically features large Arabic numerals, high-contrast markings, and excellent legibility, staying true to the brand's aviation roots.
Most BR03 models house reliable automatic movements, often based on ETA or Sellita calibers. While not in-house, these movements are proven and serviceable. The focus is on reliability and functionality rather than movement finishing, appropriate for a tool watch.
The BR03 collection includes various complications and styles, from simple three-handers to chronographs and GMT models. Special editions celebrate aviation themes, military units, and racing partnerships. Prices typically range from $3,000 to $5,000, positioning Bell & Ross as an accessible luxury brand with strong design identity.
About Melissa Gerber
Melissa Gerber is a watch enthusiast and contributor to our publication, specializing in reviews and bringing years of experience in the watch industry.